Managing Director, Swiss Digital Initiative
Niniane Paeffgen is the Managing Director at the Swiss Digital Initiative (SDI). Launched in September 2019 by digitalswitzerland and under the patronage of Federal Councillor Ueli Maurer, the initiative aims to advance practice-oriented ethics in the digital age through specific projects. The initiative’s first flagship project is the development of a Digital Trust Label. Before joining the SDI, Niniane worked for digitalswitzerland, the leading Swiss association on digitalisation, where she was coordinating the Federal Council's Advisory Council on Digital Transformation. Niniane is a member of the WEF Global Shapers Community and the Swiss Think Tank on Foreign Policy (foraus). She holds a Master’s degree in International Affairs and Governance from the University of St. Gallen.