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Joel Roos

CEO & Founder, VAY AG

With VAY, Joel Roos makes it possible for everyone to enjoy high-quality training. Parallel to his studies in robotics at ETH, he was a professional volleyball player in the Swiss national team for six years. From his passion for sports comes the idea, from his research comes the solution. Roos uses computer vision technology to analyze human movement with an everyday camera. This forms the basis for a digital coach that provides live feedback during training, automatically records progress and uses it to create a personalized training plan. His vision is a more active, healthier and happier humanity into old age. He is fully committed to this, and his enthusiasm during his appearances is palpable and contagious, which has already earned him several pitch awards.

session | German



Three start-ups receive 3 minutes to pitch their digital business models in front of attendees.

With Digitalization in full swing, working out has also shifted from gyms to home. Because no one is entirely average, fitness should be complemented by a coaching app which adapts to the user. VAY’s app analyses the user in real time while working out and provides analysis and tips.