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Bettina Hein

Founder & CEO, juli

Bettina Hein is a serial software entrepreneur that has built technology companies in both Europe and the United States. She is most recently the founder of digital health startup juli, her third software company. She was also the founder of Pixability, a video advertising company in Boston. Prior to Pixability, she co-founded SVOX, the Swiss-based speech technology company. Bettina Hein has received numerous awards and recognitions such as the 2018 Immigrant Entrepreneur of the Year Award, World Economic Forum “Young Global Leader”, L’Oreal NEXT Generation Award, and The Boston Business Journals “40 Under 40 Award.” She holds an MS degree from MIT, a law degree from the University of Constance, and a business degree from the University of St. Gallen. Furthermore, she holds two software patents, is the co-author of Video Marketing for Dummies as well as a “shark” on the Swiss TV version of Shark Tank.

keynote | English


New Business in the Age of Digitalization

Founder and CEO of digital healthcare start-up juli Inc. Bettina Hein presents New Business in the Age of Digitalization, revealing some of the secrets she has used in her years of being a CEO building large businesses. As a serial software engineer, her first company was created out of the ETH Zurich and her second out of MIT. The founding of these companies were based on the observation of change. Noting how change first occurs incrementally, presenting some weak signals, and then suddenly, with companies like Uber and AirBnb first entering the system slowly and then creating massive disruption. The key is recognizing the internal and external factors which will facilitate the shocks to the system. Important steps along the way are also to amplify diversity in order to have different perspectives and opinions, to track the input features of the system and to react quickly to the shocks. Lastly, leaving one’s comfort zone is crucial, as it could be to late once the disruption occurs.