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Ernst Roth

Local Division Head of Robotics & Motion, ABB Switzerland

Ernst Roth is the Local Division Head of Robotics & Motion of ABB in Switzerland. He holds a Bachelor of Science in Electrical Engineering from Neu-Technikum Buchs, Switzerland and an MBA from IMD Lausanne, Switzerland. Ernst Roth joined ABB in 1990 and held several management positions in Engineering, R&D, Service and General Management in Switzerland and China. Since 2015, he is heading the local Division Robotics & Motion in Switzerland which serves customers in the industrial, railway and infrastructure sectors. Ernst Roth is a member of the boards of High-Tech Zentrum Aargau since 2016 and Consenec AG since 2017.

keynote | German

2.00 p.m.


Try fast, fail fast, learn fast

The X.Days Talk was held with Ernst Roth (Local Division Head of Robotics & Motion, ABB Switzerland), Claudia Pletscher (Head of Development and Innovation & Member of the extended Executive Management, Swiss Post), Dr. Christian Keller (Chairman of the Executive Board, IBM Switzerland Ltd.) and Urs Schaeppi (CEO, Swisscom AG). The speakers agree about the importance of being open-minded towards trying out new things and to learn out of potential failures. “Try fast, fail fast, learn fast”, quotes Schaeppi. Keller additionally stresses the importance of defining the extent of this process. Roth’s opinion is to bring attention to the importance of a strong spirit of innovation and trained employees. Pletscher states that technology and digitalisation open new opportunities to generate added value for customers. Wishes for the future are openness and trust in new technologies, innovation spirit, training for employees and no fear from your own courage.