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Claudia Pletscher

Head of Development and Innovation & Member of the extended Executive Management, Swiss Post

Claudia Pletscher is a Member of Extended Executive Management at Swiss Post. As Head of Development & Innovation, she is responsible for setting up and operating new digital business models as part of Swiss Post’s digital transformation. At IBM she managed transformation projects for customers at European level. Claudia Pletscher holds a Master’s degree in law from the University of Bern and Poitiers and an MBA from Henley University of Reading (UK). She is a management board member in digital organizations, and a member of the Board of Directors and co-founder of the SwissSign Group.

keynote | German

2.00 p.m.


Try fast, fail fast, learn fast

The X.Days Talk was held with Ernst Roth (Local Division Head of Robotics & Motion, ABB Switzerland), Claudia Pletscher (Head of Development and Innovation & Member of the extended Executive Management, Swiss Post), Dr. Christian Keller (Chairman of the Executive Board, IBM Switzerland Ltd.) and Urs Schaeppi (CEO, Swisscom AG). The speakers agree about the importance of being open-minded towards trying out new things and to learn out of potential failures. “Try fast, fail fast, learn fast”, quotes Schaeppi. Keller additionally stresses the importance of defining the extent of this process. Roth’s opinion is to bring attention to the importance of a strong spirit of innovation and trained employees. Pletscher states that technology and digitalisation open new opportunities to generate added value for customers. Wishes for the future are openness and trust in new technologies, innovation spirit, training for employees and no fear from your own courage.