Strategy & Innovation Expert
Peter Fisk is a leading global expert in strategy, innovation and marketing. He has also worked as a marketing specialist at British Airways and was CEO of the world’s largest marketing organisation, “The Chartered Institute of Marketing”. In 2004, Fisk set up the consultancy GeniusWorks, specialising in innovation and with offices in London and Istanbul. He advises customers such as Aeroflot, Coca Cola, Red Bull and Virgin in developing brands and strategies. Since 2014, the Briton Peter Fisk has lectured as professor at the IE Business School. He figures on the “Thinkers50” of the most influential business pioneers and is best-selling author of works such as “Gamechangers” and “Marketing Genius”.