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Peter Fisk

Strategy & Innovation Expert

Peter Fisk is a leading global expert in strategy, innovation and marketing. He has also worked as a marketing specialist at British Airways and was CEO of the world’s largest marketing organisation, “The Chartered Institute of Marketing”. In 2004, Fisk set up the consultancy GeniusWorks, specialising in innovation and with offices in London and Istanbul. He advises customers such as Aeroflot, Coca Cola, Red Bull and Virgin in developing brands and strategies. Since 2014, the Briton Peter Fisk has lectured as professor at the IE Business School. He figures on the “Thinkers50” of the most influential business pioneers and is best-selling author of works such as “Gamechangers” and “Marketing Genius”.

keynote | German

5.00 p.m.


«Change the WHY, HOW, WHAT and WHO of your company and you can become a gamechanger» advises Peter Fisk, author of the bestselling book «Gamechangers». He encourages the participants to create their vision of the future and work backwards to successfully achieve it. The companies shaping the future are those with audacious ideas. These ideas that spread and networks that multiply are key to driving exponential growth and any company of any size can achieve that.