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Walter Oberhänsli

CEO, Zur Rose

Because he wanted to restore a pharmacy in his home town of Steckborn, Walter Oberhänsli, who had qualifi ed as a lawyer, founded Zur Rose in 1993. In 2004, he abandoned legal practice to fully dedicate himself to being the CEO of the pharmacy with the «Amazon model for medicines». Zur Rose now has 800 employees in fi ve countries across Europe and leads the European market with an annual turnover of almost a billion francs.

keynote | German

04.00 p.m.


Walter Oberhänsli, 57, lawyer by trade, founded the online pharmacy Zur Rose AG along with 21 doctors back in 1993. Headquarters are based in Frauenfeld. Today Zur Rose employs over 800 staff and made over 916 million Swiss francs in 2014. They sell online in Germany, Austria and Switzerland. They service 3500 independent doctors and sell to 200’000 customers in Switzerland. The big challenges an online pharmacy faces are laws imposed on transfer of prescribed drugs and the high costs accumulated by the whole operation. But the future is bright as there is much room for improvement including medical apps, big data and telepharmacy.